Our Philosophy

Founder

President and founder Samantha Legge created Evalina Beauty with the mission of celebrating and uplifting women and helping you become the best version of yourself.

The very essence of Evalina Beauty is to help you look your best to give you the confidence to be your best self—no matter where life takes you. From dropping off the kids at school to making a presentation in the boardroom to glamming up for an evening out, Samantha believes that luxurious makeup should complement you in your day-to-day life—because when you feel great and look great, you become the best version of yourself.

Canada owned, Evalina Beauty is committed to providing you with a line of luxurious cosmetics that doesn't compromise when it comes to quality—with colours you'll love and products you can trust. Each of our products is paraben-free, cruelty-free, and designed to feel lightweight—it's not about covering up—it's all about bringing out the best of your beauty, feeling confident and elevating your life.

And when you make a purchase from Evalina Beauty, you'll feel beautiful on the inside too, as a portion of all proceeds are donated to charities supporting women and children in need.