Founder Samantha Legge
I founded Evalina Beauty with a simple belief: every woman deserves products that help her feel confident, radiant, and worthy exactly as she is.
Growing up, I watched my mother and grandmother care for their skin with intention. No matter how busy life became, they always washed their face before bed, moisturized faithfully, and believed that healthy, cared-for skin was the foundation of beauty. Those rituals stayed with me.
Years later, my own skin became drier, more sensitive and prone to rosacea, I found myself searching for makeup that looked beautiful without feeling heavy or made my skin feel uncomfortable. Too often, products settled into my fine lines, caked or irritated my skin. And I couldn't find any products that had great performance and ingredients I felt good about using.
After more than two decades working in media and connecting, I knew I wasn't alone. Many women were looking for makeup that felt lighter, looked more natural, and supported their skin rather than covering it up.
That became the inspiration for Evalina.
Created in Vancouver, British Columbia, Evalina Beauty is skincare-first makeup designed to nourish your skin while delivering effortless, natural-looking results. We combine the performance of prestige cosmetics with nourishing, skin-loving ingredients like aloe, hyaluronic acid, and vitamin E. Our formulas are designed to hydrate, soothe, and enhance, helping skin look healthy, radiant, and naturally beautiful.
Every product is thoughtfully formulated with integrity and care. Our collection is paraben-free, phthalate-free, fragrance-free and PETA-certified cruelty-free, with many vegan, sulfate-free and PEG-free formulas.
At the heart of Evalina is a simple promise: makeup should enhance, not mask. It should feel lightweight, comfortable on your skin, help you look like yourself at your very best and be good for your skin.
My hope is that every time you reach for an Evalina product, you're reminded that beauty isn't about covering who you are. It's about caring for yourself and feeling like the very best version of yourself.
Because beauty isn't about perfection. It's about celebrating who you already are.
Welcome to Evalina Beauty.
Much love,
Samantha xox
Founder, Evalina Beauty
Vancouver, British Columbia, Canada
